Dick Wheeler

Tension Fabric Structures Offer Trade Show Drama

Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays' towers, hanging signs, ba... Read >

Innovative Flooring at Trade Show Booths Attract Visitors

When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show display. ... Read >

Create an Event at Your Trade Show

Trade show conferences are gathering spots for favored clients, client prospects, industry leaders, as well as competitors. Trade show visitors, however, have hectic schedules. They are busy attending educational industry seminars, networking with the... Read >

It's a Different Game for Trade Show Exhibitors Overseas

Question: Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.? Answer: Yes. It makes better sense logistically and economica... Read >

Trade Show Booth Rental - A Smart Option

When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor. The industry rule of thumb is that if you're going to use the same trade show exhibit three times, you should purchase it instead of... Read >

Security Tips for Trade Show Exhibitors

When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that the conference ... Read >

How to Treat International Visitors at US Trade Shows

Visitors from abroad who attend trade shows here in the U.S. are usually higher level management and executives with a greater level of authority and responsibility for their company's buying decisions. But understanding their business and interpersonal ... Read >

Get PR for Your Trade Show Exhibit

If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and intern... Read >

Worry-Free Trade Show Booth Install and Dismantle Tips

When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must hire an install and dismantle company-- it is important to have full communications with them so that your trade show exhibit will remain intact... Read >

Trade Show Giveaways Attract Visitors

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to d... Read >

Brand Consistency At Trade Shows

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade sh... Read >

Boost Trade Show Traffic Outside Exhibit Hall

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show boot... Read >

Trade Show Booth Staff Training Essential

Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, y... Read >

Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler

Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff ... Read >

Hands On Trade Show Exhibits Lure Attendees

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, t... Read >